As a military retiree, "recruitment" has only military connotations for me and it is RARE when I use that term, if ever! I am old school too -- no matter how much I support NPC -- I still say Rush, rushee, pledge...and yes, even suicide
Guess it's hard to teach an old dog like me new tricks....sorry...
As I see it, the change of NPC terminology is an attempt to seem more PC to those outside the Greek community....kinda like the Miss America Beauty Pageant's metamorphosis over the past few years into a SCHOLARSHIP pageant!!!! Yeah right! I thank god I did not have to wear a swimsuit and strut down a runway to win the scholarships I had at Southern Cal!!