an idea

[AZDZetaSigma03]

So this is the situation. My chapter's about 12 people, due to a rough semester last year, and want to get our name out and recognized more on campus. We're having an all-chapter retreat a few days before school starts to hash things out--how to improve our image, pick up more girls, stop LOSING girls, etc. I was thinking to myself and the thought struck me--maybe we could host or sponsor a campus memorial service on September 11 this fall. My query is 1) is this a decent idea and 2) what exactly do people do at these sorts of things?
Any thoughts would be helpful!