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  #1  
Old 07-23-2019, 04:48 PM
joliebelle joliebelle is offline
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Rebranding

Which organizations have done a rebrand in the last few years?

Gamma Phi Beta is revealing our rebrand tomorrow! I got a sneak peek of it last month and it's so perfect.
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  #2  
Old 07-23-2019, 05:20 PM
KDKells KDKells is offline
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KD did in early 2016 at our biannual leadership training academy. Building Confidence, Inspiring Action.

We are in the midst of a campaign to #DiscoverKD, which has its own style and graphics, almost like a sub-brand.

I really enjoy both of the brands and they convey who we are very well!
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  #3  
Old 07-23-2019, 05:53 PM
UVASquirrel UVASquirrel is offline
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Alpha Gamma Delta did one this past Spring.
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  #4  
Old 07-23-2019, 07:40 PM
ASTalumna06 ASTalumna06 is offline
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Alpha Sigma Tau rebranded almost four years ago. Defining Excellence.

https://alphasigmatau.org/news-event...o-and-tagline/

https://alphasigmatau.org/news-event...nvention-logo/
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  #5  
Old 07-24-2019, 03:40 PM
VioletsAreBlue VioletsAreBlue is offline
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Alpha Delta Pi just unveiled our rebrand during convention - Be the First.

I love it. It fits our history and values beautifully, sounds modern and compelling and builds nicely off of First Finest Forever.
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  #6  
Old 07-26-2019, 01:01 PM
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honeychile honeychile is offline
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Quote:
Originally Posted by VioletsAreBlue View Post
Alpha Delta Pi just unveiled our rebrand during convention - Be the First.

I love it. It fits our history and values beautifully, sounds modern and compelling and builds nicely off of First Finest Forever.
I'm not sold on it yet. I really loved the last rebrand, and yet I somewhat understand the need for modernity. The current rebrand just doesn't do it for me - yet.

Be The First.

I hope it grows on me...
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  #7  
Old 07-24-2019, 05:44 PM
SigmaCat SigmaCat is offline
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AOII did this a few years back, too. Inspire Ambition! Infinity rose trademark! Giant Panda finally an official mascot!



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  #8  
Old 07-25-2019, 09:30 AM
NYCMS NYCMS is offline
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Jumping in on this conversation...just saw Gamma Phi's new rebrand and boy do I love it! And like my Panhellenic sisters have said about their rebrand, I think it perfectly fits us. The new phrase is "True and Constant" which reflects our heritage yet sounds modern too.

I'm loving the new logo - it's a combo of our letters used on badges (a style from the early days along with a modern interpretation of the crescent moon underneath the letters, along with Gamma Phi Beta and "True and Constant" underneath that. The only thing I'd change is to make the blush color much richer so that it reads better but in general I think this is on target.

For any sisters on here who want a peek, here's the home page illustrating everything. It's so exciting to see so many of our organizations freshen up everything. Congrats to all!

https://www.gammaphibeta.org/gpb/e99...7d17/Our-Brand
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  #9  
Old 07-25-2019, 12:34 PM
joliebelle joliebelle is offline
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Jumping in on this conversation...just saw Gamma Phi's new rebrand and boy do I love it! And like my Panhellenic sisters have said about their rebrand, I think it perfectly fits us. The new phrase is "True and Constant" which reflects our heritage yet sounds modern too.

I'm loving the new logo - it's a combo of our letters used on badges (a style from the early days along with a modern interpretation of the crescent moon underneath the letters, along with Gamma Phi Beta and "True and Constant" underneath that. The only thing I'd change is to make the blush color much richer so that it reads better but in general I think this is on target.

For any sisters on here who want a peek, here's the home page illustrating everything. It's so exciting to see so many of our organizations freshen up everything. Congrats to all!

https://www.gammaphibeta.org/gpb/e99...7d17/Our-Brand
I am SO glad that you love it! I love it so much, but I am seeing (just via social media) that some don't like it. The re-brand was much, much needed--even my friends that aren't Greek love the new look.
I think it will be easy for our collegians to connect with and talk to PNMs about. True and constant is my favorite part <3
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  #10  
Old 07-25-2019, 01:43 PM
ASTalumna06 ASTalumna06 is offline
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Originally Posted by joliebelle View Post
I am SO glad that you love it! I love it so much, but I am seeing (just via social media) that some don't like it. The re-brand was much, much needed--even my friends that aren't Greek love the new look.
I think it will be easy for our collegians to connect with and talk to PNMs about. True and constant is my favorite part <3
You're never going to please everyone.

I think it looks great!
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  #11  
Old 07-25-2019, 05:00 PM
NYCMS NYCMS is offline
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Originally Posted by joliebelle View Post
I think it will be easy for our collegians to connect with and talk to PNMs about. True and constant is my favorite part <3
That's my favorite part too. Speaks to our heritage (actually I think every sorority's in terms of the bonds of sisterhood) and to how to live today - being true to one-self and to one's sisters and being constant in your commitment to each other and to your values. Those values are as old as time but in today's hectic, too-many-choices, distracted-by-everything world, I think they offer much to think about and live by.

And no, plenty won't like it, but hey, that's life! Can't please everyone.
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  #12  
Old 07-25-2019, 10:30 AM
Jen Jen is offline
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I absolutely love your rebrand as well! Love the badge letters and the new phrase is really nice. I think Gamma Phi Beta hit this out of the park.
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  #13  
Old 07-25-2019, 12:01 PM
ASTalumna06 ASTalumna06 is offline
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In reviewing these orgs that are rebranding or have done so recently - AST, AGD, DZ, GPhiB, Phi Sig, AOPi, KD, etc. - when you look at all of the logos and taglines together, they kind of have the same look and feel.

Even just opening the main websites for DZ, Phi Sig, and AOPi, for example, the Greek names are all in bold, easy-to-read lettering, and underneath are their taglines in italic-type font, set to the right.

Interesting.
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  #14  
Old 07-25-2019, 01:23 PM
FSUZeta FSUZeta is online now
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I think it's clean, crisp, and classic.
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  #15  
Old 07-25-2019, 05:10 PM
SigmaCat SigmaCat is offline
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I actually really like all of the rebrands. That said, I was fine with most of the previous sorority branding, too, and I can see how some people might feel the changes weren't worth the investment made. I remember thinking it seemed wasteful for Boalt to throw $25k at a PR firm only to be told that "Berkeley Law" was a better branding strategy.
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