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Old 07-27-2022, 05:48 PM
ASTalumna06 ASTalumna06 is offline
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Join Date: Jul 2008
Location: Queens, NY
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Adidas and Puma to University of Oregon Frats: 'Nice House, Bro'

For a big event such as the track and field world championships, which are being held this month in Eugene, Oregon, sneaker and apparel companies would ordinarily book a block of rooms at an upscale hotel to house staff and lease event space to entertain athletes and clients.

But Eugene is not a bustling metropolis with an abundance of lodging options like the host cities of years past. This is not Berlin, Beijing or Doha, Qatar. It is a quaint college town of 170,000, forcing companies to scramble for available hotel rooms. Others rented modest homes near campus, turning them into their operational headquarters for the meet.

Adidas and Puma tried something different: They moved into frat houses.
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Old 07-27-2022, 06:38 PM
navane navane is offline
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Location: San Diego, CA
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Wow! That sounds like a clever idea for times when the town can't support additional hotel rooms. It sounds like both companies made some significant renovations to the properties as well. I hope both fraternities are paid handsomely and that they enjoy the added facility upgrades!
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