PLEASE READ - FYI
In 1889, the Aunt Jemima Pancake Mix was introduced in St. Joseph,
Missouri. Chris L. Rutt and Charles G. Underwood named the mix after
a song which was sung by a blackfaced performer, clad in an apron and
bandana headband. The songs' name was "Aunt Jemima". Needing a gimmick
to sell the pancake mix, Rutt and Underwood called it Aunt Jemima
Pancake mix.
The gimmick didn't work and they went broke and sold the formula to the
R.T. Davis Milling Company in 1890. Davis Milling executives decided
to risk their entire future on a new idea for the promotion of Aunt
Jemima Pancake mix. They built the worlds largest flour barrel at the
1893 World's Columbian Exposition in Chicago. Then they hired Nancy
Green to demonstrate the pancake mix at the exposition. Davis received
over 50,000 orders from merchants after Ms. Green kept up conversation
with the crowd while making and serving thousands of pancakes at the
exposition.
Who was Nancy Green? Nancy Green was a home keeper for a prominent
judge in Chicago at the time. She was 59 years of age when she started
working with Davis Milling. Davis signed Ms. Green to a lifetime
contract and the Fair officials awarded Nancy Green a medal and
certificate for her showmanship, and proclaimed her the "Pancake Queen"
. Yes, it is a fact and now you know it. Nancy Green was a black woman
and the "Aunt Jemima" face was known in all the United States by
1910. The Davis Company ran into money problems and sold the company
but Nancy Green maintained her job until her death by auto accident in
southside Chicago on September 24, 1923. In 1925 the Aunt Jemima Mills
were purchased by the Quaker Oats Company of Chicago and the image of
"Aunt Jemima" lives on.
Nancy Green was born a slave in Montgomery County, Kentucky in 1834.
She became the advertising world's first, not first black, living
trademark. We of the Halmeric Group salute another strong black woman
and in doing so, hope to enlighten and awaken all to the history not
taught......
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