GreekChat.com Forums  

Go Back   GreekChat.com Forums > Greek Life

Greek Life This forum is for various discussion topics regarding greek life. If you are posting a non-greek related message, please do so in one of the General Chat Topic forums.


Register Now for FREE!
Join GreekChat.com, The Fraternity & Sorority Greek Chat Network. To sign up for your FREE account INSTANTLY fill out the form below!

Username: Password: Confirm Password: E-Mail: Confirm E-Mail:
 
Image Verification
Please enter the six letters or digits that appear in the image opposite.

  I agree to forum rules 

» GC Stats
Members: 313,448
Threads: 115,363
Posts: 2,166,703
Welcome to our newest member, mjr2099
» Online Users: 279
1 members and 278 guests
oboissonnedmu
Reply
 
Thread Tools Display Modes
  #1  
Old 07-23-2019, 04:48 PM
joliebelle joliebelle is offline
GreekChat Member
 
Join Date: Dec 2005
Location: Chi
Posts: 971
Rebranding

Which organizations have done a rebrand in the last few years?

Gamma Phi Beta is revealing our rebrand tomorrow! I got a sneak peek of it last month and it's so perfect.
__________________
We shall embody in our lives the truths that make for finer womanhood.
Reply With Quote
  #2  
Old 07-23-2019, 05:20 PM
KDKells KDKells is offline
GreekChat Member
 
Join Date: Jul 2014
Posts: 69
KD did in early 2016 at our biannual leadership training academy. Building Confidence, Inspiring Action.

We are in the midst of a campaign to #DiscoverKD, which has its own style and graphics, almost like a sub-brand.

I really enjoy both of the brands and they convey who we are very well!
__________________
Honorable. Beautiful. Highest.

To Bind. To Strive. To Aid.

Missouri S&T
Reply With Quote
  #3  
Old 07-23-2019, 05:53 PM
UVASquirrel UVASquirrel is offline
GreekChat Member
 
Join Date: Sep 2014
Posts: 95
Alpha Gamma Delta did one this past Spring.
__________________
Alpha Gamma Delta
Loving, Leading, Lasting
Reply With Quote
  #4  
Old 07-23-2019, 07:40 PM
ASTalumna06 ASTalumna06 is offline
GreekChat Member
 
Join Date: Jul 2008
Location: Queens, NY
Posts: 5,840
Alpha Sigma Tau rebranded almost four years ago. Defining Excellence.

https://alphasigmatau.org/news-event...o-and-tagline/

https://alphasigmatau.org/news-event...nvention-logo/
__________________
I believe in the values of friendship and fidelity to purpose

@~/~~~~
Reply With Quote
  #5  
Old 07-24-2019, 03:40 PM
VioletsAreBlue VioletsAreBlue is offline
GreekChat Member
 
Join Date: Oct 2018
Posts: 30
Alpha Delta Pi just unveiled our rebrand during convention - Be the First.

I love it. It fits our history and values beautifully, sounds modern and compelling and builds nicely off of First Finest Forever.
Reply With Quote
  #6  
Old 07-24-2019, 05:44 PM
SigmaCat SigmaCat is offline
GreekChat Member
 
Join Date: Aug 2018
Posts: 59
AOII did this a few years back, too. Inspire Ambition! Infinity rose trademark! Giant Panda finally an official mascot!



__________________
@>----'---,---- Alpha Omicron Pi -----Phi Beta Kappa ------
Reply With Quote
  #7  
Old 07-25-2019, 09:30 AM
NYCMS NYCMS is offline
GreekChat Member
 
Join Date: Sep 2017
Posts: 246
Jumping in on this conversation...just saw Gamma Phi's new rebrand and boy do I love it! And like my Panhellenic sisters have said about their rebrand, I think it perfectly fits us. The new phrase is "True and Constant" which reflects our heritage yet sounds modern too.

I'm loving the new logo - it's a combo of our letters used on badges (a style from the early days along with a modern interpretation of the crescent moon underneath the letters, along with Gamma Phi Beta and "True and Constant" underneath that. The only thing I'd change is to make the blush color much richer so that it reads better but in general I think this is on target.

For any sisters on here who want a peek, here's the home page illustrating everything. It's so exciting to see so many of our organizations freshen up everything. Congrats to all!

https://www.gammaphibeta.org/gpb/e99...7d17/Our-Brand
__________________
Gamma Phi Beta
To the moon and back.
Reply With Quote
  #8  
Old 07-25-2019, 10:30 AM
Jen Jen is offline
GreekChat Member
 
Join Date: Jun 2000
Posts: 689
I absolutely love your rebrand as well! Love the badge letters and the new phrase is really nice. I think Gamma Phi Beta hit this out of the park.
__________________
ΑΦ


Reply With Quote
  #9  
Old 07-25-2019, 12:01 PM
ASTalumna06 ASTalumna06 is offline
GreekChat Member
 
Join Date: Jul 2008
Location: Queens, NY
Posts: 5,840
In reviewing these orgs that are rebranding or have done so recently - AST, AGD, DZ, GPhiB, Phi Sig, AOPi, KD, etc. - when you look at all of the logos and taglines together, they kind of have the same look and feel.

Even just opening the main websites for DZ, Phi Sig, and AOPi, for example, the Greek names are all in bold, easy-to-read lettering, and underneath are their taglines in italic-type font, set to the right.

Interesting.
__________________
I believe in the values of friendship and fidelity to purpose

@~/~~~~
Reply With Quote
  #10  
Old 07-25-2019, 12:34 PM
joliebelle joliebelle is offline
GreekChat Member
 
Join Date: Dec 2005
Location: Chi
Posts: 971
Quote:
Originally Posted by NYCMS View Post
Jumping in on this conversation...just saw Gamma Phi's new rebrand and boy do I love it! And like my Panhellenic sisters have said about their rebrand, I think it perfectly fits us. The new phrase is "True and Constant" which reflects our heritage yet sounds modern too.

I'm loving the new logo - it's a combo of our letters used on badges (a style from the early days along with a modern interpretation of the crescent moon underneath the letters, along with Gamma Phi Beta and "True and Constant" underneath that. The only thing I'd change is to make the blush color much richer so that it reads better but in general I think this is on target.

For any sisters on here who want a peek, here's the home page illustrating everything. It's so exciting to see so many of our organizations freshen up everything. Congrats to all!

https://www.gammaphibeta.org/gpb/e99...7d17/Our-Brand
I am SO glad that you love it! I love it so much, but I am seeing (just via social media) that some don't like it. The re-brand was much, much needed--even my friends that aren't Greek love the new look.
I think it will be easy for our collegians to connect with and talk to PNMs about. True and constant is my favorite part <3
__________________
We shall embody in our lives the truths that make for finer womanhood.
Reply With Quote
  #11  
Old 07-25-2019, 01:23 PM
FSUZeta FSUZeta is offline
Super Moderator
 
Join Date: Sep 2003
Location: naples, florida
Posts: 15,801
I think it's clean, crisp, and classic.
__________________
I live in Fantasyland and I have waterfront property.
Reply With Quote
  #12  
Old 07-25-2019, 01:43 PM
ASTalumna06 ASTalumna06 is offline
GreekChat Member
 
Join Date: Jul 2008
Location: Queens, NY
Posts: 5,840
Quote:
Originally Posted by joliebelle View Post
I am SO glad that you love it! I love it so much, but I am seeing (just via social media) that some don't like it. The re-brand was much, much needed--even my friends that aren't Greek love the new look.
I think it will be easy for our collegians to connect with and talk to PNMs about. True and constant is my favorite part <3
You're never going to please everyone.

I think it looks great!
__________________
I believe in the values of friendship and fidelity to purpose

@~/~~~~
Reply With Quote
  #13  
Old 07-25-2019, 05:00 PM
NYCMS NYCMS is offline
GreekChat Member
 
Join Date: Sep 2017
Posts: 246
Quote:
Originally Posted by joliebelle View Post
I think it will be easy for our collegians to connect with and talk to PNMs about. True and constant is my favorite part <3
That's my favorite part too. Speaks to our heritage (actually I think every sorority's in terms of the bonds of sisterhood) and to how to live today - being true to one-self and to one's sisters and being constant in your commitment to each other and to your values. Those values are as old as time but in today's hectic, too-many-choices, distracted-by-everything world, I think they offer much to think about and live by.

And no, plenty won't like it, but hey, that's life! Can't please everyone.
__________________
Gamma Phi Beta
To the moon and back.
Reply With Quote
  #14  
Old 07-25-2019, 05:10 PM
SigmaCat SigmaCat is offline
GreekChat Member
 
Join Date: Aug 2018
Posts: 59
I actually really like all of the rebrands. That said, I was fine with most of the previous sorority branding, too, and I can see how some people might feel the changes weren't worth the investment made. I remember thinking it seemed wasteful for Boalt to throw $25k at a PR firm only to be told that "Berkeley Law" was a better branding strategy.
__________________
@>----'---,---- Alpha Omicron Pi -----Phi Beta Kappa ------
Reply With Quote
  #15  
Old 07-25-2019, 05:49 PM
Lbchio Lbchio is offline
GreekChat Member
 
Join Date: Sep 2013
Posts: 11
Chi Omega did a rebranding in 2016 to “Sisters on Purpose”. I have to say I really love everything about it.
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off




All times are GMT -4. The time now is 07:39 AM.


Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2019, vBulletin Solutions, Inc.