This was campaign management malpractice.
They completely missed the network windows (10 p.m. est) with the Romney narrative video, the parts of which I saw were pretty good.
By the time the nets hit live air, you had this ^^.
For the preaching of the cross is to them that perish foolishness; but unto us which are saved it is the power of God.
~1 Corinthians 1:18