The specific issues I have reading it again:
-the preranking of every PNM based entirely on their perceived attractiveness
-forcing sisters to rank each other based on perceived attractiveness, so that only the "best" sisters talk to the "best" PNMs
-the ranking of PNMs after each round based on how much they "fit" into the chapter, which by necessity means that the pledge classes recruited each year are all going to be homogenous in many meaningful ways
-the national orgs' endorsement of all this through the presence of their consultant, especially when she removed PNMs the chapter would otherwise have wanted to invite back
I imagine every chapter scores women in some way based on their conversations-I know mine did. That isn't controversial to me. What is controversial is the way in which it was done based entirely off of looks and ignored who the chapter members actually wanted to invite back. I know that no matter what a PNM looked like, if we'd wanted her as a member and she was otherwise qualified no one from our national organization would have stopped us from giving her a bid.
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