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I was raising a couple of kids in the 1980s and 1990s and wasn't very active (add the fact that I was 3 hours away from the closest collegiate chapter, and the alum group in our area had maybe 3 active members), but I believe the pressure to reduce the number of weeks in the NM period came from the universities, not the NPC.
From what I've been told, this was a push all over the country - an idea on one or two campi that spread - to shorten both fraternity AND sorority pledge periods.
I think the current 6 weeks (often pushed to 8) is just too short a time to learn enough about how the fraternity/sorority operates, history, policies. Making your grades also used to be a powerful motivator and a way to jettison those whose priorities were not, shall we say, academic.
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