Wait. So, THIS is what the hype was all about? One display of home goods and ONE measly half rack of clothing?
Seriously?
I went to two Target stores. The first had the display of home goods and NO Lilly clothes or accessories whatsoever. I went to the next closet Target and found the displays in the photo above. The second Target also had a handful of children's rompers in that green print.
What's the point in advertising in my market (San Diego) if you're not planning to stock products? Oddly enough, we have a Lilly store at the high-end mall a whopping 1-mile away. They obviously thought there was enough of a market for Lilly to put a store in San Diego. Perhaps they didn't want to stock the products at these two Target stores for fear that the Target line might compete with their regular line?
Lame.