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Ladybug I concur -- I don't know if any of that was attemped but it certainly does seem to make a lot of sense. I remember when my oldest was going through at Ole Miss and she talked about how the women at houses she was attracted to connected on some level with her - major, where she was from, sports she played, etc. When she got to the other side, she realized why - they planned that! They matched people up deliberately - it's not rocket science. You want the PNMs to picture themselves there, as they'll see someone or several someones they already have something in common with. This is why too at many schools there are clusters of girls from same hometowns or high schools or involved in something already at the school (e.g. cheerleaders or dance team) are swept up into certain houses. They already have something in common. To go into recruitment not thinking that way is to be unprepared and not setting yourselves up for success.
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