I will admit that as a Canadian, I don't get the Lilly obsession. But I think that it's not a bad idea- like people have said, people who are "true Lilly followers" (not sure if they have a name) will know if something is a Target piece or not! When Kate Spade made their line for Chapters here (Canada's equivalent to Barnes and Noble), I didn't freak out that any notebook or planner I had bought from Kate Spade previously was now a waste of money/not worth it, I just figured, "Hey, more ways for people to enjoy it"