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Those recruitment videos may look ridiculous for graduates of almost every age and gender, but we're not who they're targeting. For 17 and 18 year old women, videos that show fun, put together and well dressed girls doing cool things (yachts! music festivals! pools! running on the football field!) is wayyyyyy more of a draw than studying in the library or conducting chapter meetings. Keep in mind they're coming from high school, and only the absolute richest girls have had access to these types of events with their friends before (and they're going to want to keep at least the status quo anyway). They're wildly exciting to that age group and that's why chapters are spending so much money on them. You're kidding yourself if you think otherwise.
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