Quote:
Originally Posted by Sciencewoman
I love almost everything about the new branding, especially the emphasis on True and Constant.
The only element I'm not sold on are the vintage letters in the logo, which I find hard to decipher. Like several others, I saw the unveiling last month, and my first reaction to the letters was that they appear a bit jumbled. I still feel the same.
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Looking at it again, I can get that; perhaps clean, bold letters would have popped better. I think they were trying to go with vintage plus modern (the crescent moon); my one beef is the color is too pale so nothing reads well (which is a flaw in branding in my opinion in general - and is why our website doesn't 'pop' when you visit it and makes it look dated without bold colors; they could have made the 'blush' far more pigmented. I do like the small variations they made for different departments.
And like you, my favorite is True and Constant. Timeless and as I wrote earlier, such an important message for life, not just for sisterhood.
