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PhoenixAzul, FSUZeta and TSteven are right on the money. When breaking into groups, however, make sure it is structured and they are getting together with the group once a week or more. You don't have to add events, brothers should be hanging out with each other anyway. All you are doing is inviting a new friend to come along. Also ask all the guys in your chapter to name two or three guys that aren't greek, but would make a good brothers and make a big list. Put the list on posterboard or some sort of chart that lists name, hometown, major, contact info and when he was last contacted by a member of the chapter and asked to hang out. If a guy just doesn't seem to fit what you're looking for or getting along with anyone then cross him off. When you break into groups the group can look at the chart and call a couple guys.
One thing that wasn't mentioned is look at your standards for a guy. Sometimes my chapter hates to let a good guy go, but if he doesn't have the grades then he doesn't have the grades. We require a minimum 2.5GPA whereas the school only requires a 2.0GPA. Also require brothers to join at least one campus activity and get involved with it. It's a good way to meet non-greeks, make friends and recruit. If you do have standards then make sure they are reviewed every year. A good source to look for quality guys is in the sophmore, junior and even senior class. These are the guys that have been around for a year or more, you should know what to expect from them and they don't get in as much trouble as freshmen.
Also, don't mention huge parties when talking to potentials. If a potential does ask about how big the parties are or what they are like simply say "We don't like to talk about our social events with potential members, b/c we don't want to bring someone into our brotherhood that only wants us for our beer."
Most of what I've mentioned is only part of a lecture Dave Stollman of CampusSpeak.com can give. If the whole greek community is struggling you may want to convince the IFC or school administration to try to bring him in, or if he is too expensive see if the chapters will help with fundraising to get him to your campus. If you can't get him there he also offers a "Recruitment Bootcamp." One of our brothers just went and said it was long hours but we have a good plan going. Stollman really is a great speaker.
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