Placement rates are very good and every chapter is huge at all of the SEC schools. If you can go in happy to participate and happy with all of your invitations and eventual placement, then it doesn't need to be brutal. But the bubble that is an SEC rush means you get sucked into the vortex and all that other stuff (who has the best songs, who's video is the most moving, who has the best events with which fraternities) becomes way more important than the thought of making friends. If you can fight that you will win the day.
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"Traveling - It leaves you speechless, then turns you into a storyteller. ~ Ibn Battuta
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