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You can find a way to have a more attractive philanthropy event without this. I personally find them very objectifying, whether the "sweetheart" is male or female. If your philanthropy is a dud relative to the others on campus, I would ask your headquarters for a more interesting alternative and a PR machine to successfully market it. Having the next big thing where you pull out all the stops will bring people out of the woodwork. And I'm a big fan of philanthropies that welcome non-Greeks to the program. Otherwise you're continually just dipping into the same well.
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"Traveling - It leaves you speechless, then turns you into a storyteller. ~ Ibn Battuta
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