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The previous institution I worked at did aspects of this-the formalized Bid Day, signing up potential members through a tracking software-and I thought it benefitted the community and the office of Greek Life. It was very helpful to "follow" the PNMs and see what events they went to, what bids they were offered, and whether/where they accepted. That helped us evaluate the relative recruiting health of our community and intervene sooner for chapters that had struggled.
It was difficult convincing the chapters and IFC exec that the registration process was worth it, so it was a struggle to get PNMs information in the system. The social media process was also patchy and I think more consistency would have helped get the fraternity message out.
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