The new president of Dartmouth wants to improve public perception of Greek life there, according to a recent article:
http://thedartmouth.com/2009/09/23/news/greek/
Excerpt from longer article:
College President Jim Yong Kim said in an interview with The Dartmouth this week that he will focus on improving the public perception of the College’s Greek system, noting that the disparity between prospective students’ perception of the College’s Greek system and Dartmouth students’ own experience is evidence of a “public relations problem” at the College.
Kim said he hopes to improve the image of the Greek system among prospective students and the general public through his role as “chief advocacy officer.” . . .
Elsewhere in the article it's noted that apparently a fairly large percentage of those considering applying to Dartmouth are wary of Greek life to some degree.