You might want to try to reward sisters living your values and your Ritual. You can have people nominate or just choose a few in the beginning to get things going.
If service is one of your values or loyalty for example reward a sister for exemplifying that value outside of her required chapter activities. Showcase and reward your sister for living your values in everyday real life. Then coordinate with your makrting team to not only celebrate internally but to showcase these actions publicly. Then it becomes part of your chapter identity to the rest of the community. Of course you don't publicly share the text of the Ritual but you can highlight who you are and what you stand for in other positive ways.
Good luck!
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Alpha Chi Omega
Real. Strong. Women
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