I think AGDee hit the nail on the head. I was recruitment adviser during a period when it was high time to raise total, but the majority of sororities on campus resisted it, in large part because they hadn't done COB in years and would have been at risk to need to COB in the spring semester. When the new rules about resetting total 72 hours after bid day came about, we had a chapter that raised hell and fought it. Thank goodness it's now much more established as the rule.
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