Rebranding
 

Which organizations have done a rebrand in the last few years?

Gamma Phi Beta is revealing our rebrand tomorrow! I got a sneak peek of it last month and it's so perfect.

KD did in early 2016 at our biannual leadership training academy. Building Confidence, Inspiring Action.

We are in the midst of a campaign to #DiscoverKD, which has its own style and graphics, almost like a sub-brand.

I really enjoy both of the brands and they convey who we are very well!

Alpha Gamma Delta did one this past Spring.

Alpha Sigma Tau rebranded almost four years ago. Defining Excellence.

https://alphasigmatau.org/news-event...o-and-tagline/

https://alphasigmatau.org/news-event...nvention-logo/

Alpha Delta Pi just unveiled our rebrand during convention - Be the First.

I love it. It fits our history and values beautifully, sounds modern and compelling and builds nicely off of First Finest Forever.

AOII did this a few years back, too. Inspire Ambition! Infinity rose trademark! Giant Panda finally an official mascot!



http://giphygifs.s3.amazonaws.com/me...9joc/giphy.gif

Jumping in on this conversation...just saw Gamma Phi's new rebrand and boy do I love it! And like my Panhellenic sisters have said about their rebrand, I think it perfectly fits us. The new phrase is "True and Constant" which reflects our heritage yet sounds modern too.

I'm loving the new logo - it's a combo of our letters used on badges (a style from the early days along with a modern interpretation of the crescent moon underneath the letters, along with Gamma Phi Beta and "True and Constant" underneath that. The only thing I'd change is to make the blush color much richer so that it reads better but in general I think this is on target.

For any sisters on here who want a peek, here's the home page illustrating everything. It's so exciting to see so many of our organizations freshen up everything. Congrats to all!

https://www.gammaphibeta.org/gpb/e99...7d17/Our-Brand

I absolutely love your rebrand as well! Love the badge letters and the new phrase is really nice. I think Gamma Phi Beta hit this out of the park.

In reviewing these orgs that are rebranding or have done so recently - AST, AGD, DZ, GPhiB, Phi Sig, AOPi, KD, etc. - when you look at all of the logos and taglines together, they kind of have the same look and feel.

Even just opening the main websites for DZ, Phi Sig, and AOPi, for example, the Greek names are all in bold, easy-to-read lettering, and underneath are their taglines in italic-type font, set to the right.

Interesting.

I am SO glad that you love it! I love it so much, but I am seeing (just via social media) that some don't like it. The re-brand was much, much needed--even my friends that aren't Greek love the new look.
I think it will be easy for our collegians to connect with and talk to PNMs about. True and constant is my favorite part <3

I think it's clean, crisp, and classic.

You're never going to please everyone.

I think it looks great!

That's my favorite part too. Speaks to our heritage (actually I think every sorority's in terms of the bonds of sisterhood) and to how to live today - being true to one-self and to one's sisters and being constant in your commitment to each other and to your values. Those values are as old as time but in today's hectic, too-many-choices, distracted-by-everything world, I think they offer much to think about and live by.

And no, plenty won't like it, but hey, that's life! Can't please everyone.

I actually really like all of the rebrands. That said, I was fine with most of the previous sorority branding, too, and I can see how some people might feel the changes weren't worth the investment made. I remember thinking it seemed wasteful for Boalt to throw $25k at a PR firm only to be told that "Berkeley Law" was a better branding strategy.

Chi Omega did a rebranding in 2016 to “Sisters on Purpose”. I have to say I really love everything about it.